LGN365 is Here


It’s finally ready for you.

I’ve already contacted the contest winners via email. So congrats to Jason, Ben, Rob, Rhonda, and Алёна!

I’m going to give you a brief overview of what’s included in LGN365 with this video:

In the case you missed the posts from a few days back, here’s exactly what’s in the product:

So now let me tell you a bit about LGN365, and what I’ve put together.

  • Getting Started Guide – This is the main text you need to read before anything else. It’s fairly long (70+ pages) but I felt it necessary to cover everything I needed to. In it I explain my philosophy on fitness, looking great naked, training for fat loss, muscle gain, and general nutrition info you need to be successful when learning how to change your body composition.
  • Fat Loss Manual – Here’s where I go into detail about setting up your diet for fat loss, how to take diet breaks, setting up refeeds (also how to know when you need one), cardio recommendations and 3 different weight training programs suitable for fat loss.
  • Hypertrophy Manual – In this guide, I go into the dietary details you need to know to GROW. I have 4 training programs included. 1 for the minimalistic trainee, one for the aspiring body builder, and then a few middle of the road programs for those who want both strength and size gains over 3-4 days per week.
  • Training Guide and Quick-Tips Manual – this is where you learn all about the training principles I’m teaching you, as well as some quick-tips to help you with your mobility and flexibility.
  • 12 Exercise Demo Videos – you’ll get to see me a WHOLE BUNCH. I go over the main movements in the program, demonstrating how they’re performed, along with a good list of mobility work that I normally do before my own training.
  • Recipe Guide – This is a cool addition from my friend Derek Doepker of ExcuseProofFitness.

5 Interviews with other Fitness Experts – This was one of my favorite pieces of this course to create. The line-up is as follows:

  • JohnRomaniello – We talk about training for fat loss and muscle gain, and various strategies to implement.
  • LeoBabauta – We discuss habits, creating them and maintaining the fitness habit.
  • Alan Aragon – We go over IIFYM, eating for muscle gain, fat loss, and what really matters when it comes to meal frequency (30-minute interview).
  • Roger Lawson – Me and my brotha from anotha motha, go over the Success Mindset – how to prepare yourself for success and how to get back on track when you miss a day or two of training or break your diet.
  • Derek Doepker – Derek and I discuss healthy eating substitutions, as well as how to make fast, easy meals when on the go. He also gives us 5 of his favorite recipes.

If you’d like to buy a copy, I’m running a discount for my birthday month from the 22nd(today) until the 25th. The price between now and Saturday is $65. On midnight of the 25th, the price goes to $85 forever. [Read more…]

Turn Your Fitness Struggles into Strengths

Quote Credit: Gaspari Nutrition // Artwork: JC Deen (http://jcdeen.com/)

The quote above is actually from a bodybuilding magazine we get at the house every month.  I did some Googling and found out it’s originally from Gaspari Nutrition.

As I read it, I couldn’t help but be inspired – inspired to forget about perfection and to focus on action.  All of my life I’ve been an extreme perfectionist – mostly to the point of obsession and for some of the activities I participate in, its quite crippling.

But the quote made me realize that in the end, it doesn’t really matter – what matters most is that I make a concerted effort, along with a congenial flipping of the bird to the world every now and then, and to Just. Keep. Doing. It.  “It” in this sense, is whatever is important to me (and you) and that I continue to do it with fervor and courage.

Some say obsession is my gift while I’ve called it a curse.  I’m still figuring it out.

We All Struggle

A few weeks back, I did a poll of sorts, and asked you what your biggest fitness struggle was.  With close to 50 comments on the article and a ton of personal emails, it’s clear we all have similar issues when it comes to our personal fitness.

The good news is that all of the struggles we’re plagued with are indeed curable with intent to inflict positive change, a willingness to never stop learning, and a solid plan of action – do not forget this part.  Action.

As I went through the comments and emails, I kept seeing a pattern of certain behaviors.  The funny thing is I could relate to every single one at some point in my fitness pursuits.

Today we’re going to talk about each of them, why we’re having the issues, and an idea of how to go about conquering them.

To kick this off, we’ll start with one issue that plagues just about every beginner and even veterans like myself – the problem with consistency. [Read more…]

From Fluffy to Ripped, Sans the Obsession: Chris Brown’s Transformation

Back in February, I recall getting an email from a guy by the name of Chris Brown who was interested in some fitness consulting.  He found my work through my friend Google, and claimed to have devoured many of my articles since his discovery.

“Ever since I read your No-BS Approach to Looking Great Naked, I’ve been hooked”

is what he said in the opening email.

He went on to explain his experience in athletics growing up, which ultimately led to playing some professional baseball for a short time, before going back to graduate school to further his studies at Salve Regina University.

I knew from the beginning that I’d be able to work with Chris due to his experience in athletics, but his passionate desire to learn and grow he expressed in our email exchange.  I’ll never forget the last line of his first email that read “my work ethic is ridiculous and I love the gym, so I’m ready for the challenge.”

At first, I thought “okay, we’ll see how determined he is” and we continued our conversation which resulted in him starting the official JCDFItness training and diet protocol on Monday, March 7.

I was extremely pleased with his familiarity of the major compound lifts and willingness to let go of the reigns.

While I won’t go into his exact training protocol, I want to highlight a bit of what we did to get the results presented below.  To start off, Chris had been doing the popular Stronglifts 5×5 program.  I was already a fan of this guy – no bro-training to speak of.

Chris’ starting weight was 205lbs and ending weight was 186lbs.  He is right at 6 foot tall.  The time frame in between photos is about 16 weeks.  So on average, he dropped just over 1lb per week.  I think you’ll agree the difference in appearance is fairly drastic.  He transformed from a soft look into a very lean, athletic appearance.  [Read more…]

I Don’t Want to Get Big and Bulky: Fitness Marketing and its Effect on Women

I imagine people are laughing when they see me in the coffee shop, propped back reading Women’s Health or Fitness magazine.

I’m perfectly okay with this as I have my reasons for maintaining a subscription to said magazines.  It’s not for the training or nutritional advice, nor is it to improve my sex life.  I mainly read these magazines because I don’t quite understand women.

No male does.  However, I long to get a glimpse of what’s going on between their ears, at least from a fitness standpoint.

On the other hand, one thing I do understand quite well is marketing and sales psychology.

I also know how to write a training program and give someone dietary advice that’s inline with their goals.

What I’m finding in the magazines, on TV, and on the products we continually see in the retail outlets, are not necessarily in line with what it takes to get great results – especially when it comes to the female physique.

There are a few problems that I hope to shed some light on today with this article.

  1. Resistance/Strength training should be a must in any female’s fitness routine who wishes to alter her body composition for the better.  If the goal is to maintain a lean(er), “toned’ physique, some type of resistance training is a MUST.  We’ll discuss what is best and what is awful later on.
  2. Most traditional forms of media are either rehashing old, outdated information OR are pushing your emotional triggers to BUY, instead of making a rational decision.  In these cases, making the sale is of far greater importance than what the product can actually do for you. [Read more…]

Why You Should Never, Ever Give Up

I remember the very first time I wanted to give up.

The air was thick as mud and my olfactory nerves were being incessantly pounded by the smell of freshly cut grass with every breath I furiously fought for.

I thought I was dying, but in reality, I’d just never exercised before. I was fat, out of shape and my favorite meal was a bologna and cheese sandwich with a large bag of Doritos.

I’ll never forget the other kids running laps around me during my first ever football practice. I was ashamed, confused, and disappointed that I just wasn’t cut out for athletics as I’d began to believe before the practice had barely started.

I had to sit out the rest of the practice because I couldn’t catch my breath after one lap around the field. Once it was over, one of my football coaches approached my mother and said “Ms. Deen, I’m afraid little JC isn’t going to make it – he couldn’t even think about keeping up with his peers. We think he may have a bad case of asthma and you should probably have it checked out before he continues.”

I’ll never, ever forget it.

She stared him straight in the eyes and said “that’s bullsh*t – he’s just fat and out of shape. He doesn’t have asthma and he’ll be here every practice no matter what.”

I was only 10 years old. [Read more…]