Fitness and the Internetz: Battling Objectivity, Rationality, and Even Our Own Psychology

A few days ago, my good friend Dick Talens of graciously tagged me in a Facebook thread he started that opened many a can of worms.  When I read his questions the first time through, I knew it would yield a ton of opinions, thoughts, rants, and some eventual trolling.

Dick’s basic question was the following:

“Why are people quick to get upset (butt-hurt) when you tell them there’s a better way to do something OR that what they’ve been doing is likely not the best method for their goals?”

I don’t want to go exactly into the same things he asked, but I will touch upon them.

Before I go any further, I want to make something clear – I don’t have the answers as to why we act a certain way.  I’m merely expressing my thoughts and would like to use this as a springboard for discussion.

Quite often fitness enthusiasts are quick to latch onto an idea and run with it – to the point of being dogmatic.  This is not exclusive to just the fitness industry.  It’s all around us.

What does dogmatic actually mean?  It’s a set of established beliefs, or ideas, which are authoritative, and even unquestionable.  It’s the way it is – end of story.

With this type of thinking, we’re doomed because if we never entertain the thought of new ideas and research, we’ll never progress.

Real World Examples

Have you ever met someone who had just learned about the Paleo Diet (or insert any diet here)?  Did they bug you to no end about how all their meals were similar to how their ancestors ate?  Did they begin to tell you how to eat because they read about it nonstop for the last week?

Ever met a Crossfit (also sometimes known as Cultfit) convert who swears their training method is so elite that everyone should do it regardless of their personal goals? Ever hear them trash other training methods, calling them subpar in comparison?

Now, I’m not picking on Paleo or Crossfitters exclusively, I’m just making an example because I think most fitness enthusiasts can understand and relate.

The problem is some of us become so narrowly focused on a concept that we tend to forget a whole bunch of other stuff actually works, too.

If there’s anything I’ve learned in my relatively short time in the industry, it’s that there’s no single way to achieve a particular goal.  One can get lean and strong training 2 times per week, and walking for an hour on their off days.

Then another can get just as lean and strong training 5 times per week, including interval training for their cardio.

Which method is better?  That’s really hard to say.

Are there advantages to one method over the other?  Sure, but it depends on the context, the individual and their needs.

What I prefer might not be what you prefer, or even suitable for your fitness levels.  I think Sohee Lee wrote a nice, concise piece about this topic called Your Way Isn’t The Only Way: A Rant.

I thought it was well written and loved her points about making things simple for the individual. For instance, she is into intermittent fasting, but if that style of dieting doesn’t fit with your schedule, simply choose a different method.  Don’t make things harder than they need to be.

I’ve been on both sides of the fence.  I was once an avid multiple-meals-per-day guy.  Then I discovered fasting and was adamant about it, often trying to pick fights on the internetz because intermittent fasting was new, and special, and better than every other diet method.

Then I backed off and remembered that there are many ways to get to the same goal.

So in saying that, I have not much energy to devote to arguing one method’s effectiveness over another if it’s clear we’re only splitting hairs.

What I am interested in, however, is how we as fitness pros and enthusiasts can reach more people and be more effective with our message.

Within that long thread, there were a ton of good chunks of information I believe we can all learn from.

The first one is something I’d never heard of, but thanks to Lyle McDonald for pointing this out, I now know about The Backfire Effect.

In short, the backfire effect is like this (taken directly from the link above).

The Misconception: When your beliefs are challenged with facts, you alter your opinions and incorporate the new information into your thinking.

The Truth: When your deepest convictions are challenged by contradictory evidence, your beliefs get stronger.

If this is new information, you might find this alarming, but I hope you keep an open mind.  There are some interesting findings, especially when it comes to our beliefs, despite what is actually true and factual.

You see, for many of those new to fitness and who have experienced success, this is even more evident.

For instance when you speak to the thin person who struggled for years to lose weight and finally did it with a specific diet, you better believe they will be confident, positive, and most certainly sold when discussing their transformation.  It’s not uncommon to hear them rave about the magical diet that worked so well for them.

So let’s say they went on a low to no-carb diet and lost the weight very quickly.  Most people can relate to this example.  We all know removing carbohydrate from your diet does two things.

In the short term, it allows one to drop water fairly quickly as glycogen stores deplete over the coming days through energy deficit and exercise.  In the long(er) term, it helps someone maintain a decent energy deficit assuming they don’t over eat on protein and fat.

To the well-versed fitness nerd, this makes perfect sense.  To the layman who failed every diet except Atkins, zero carb dieting is the Holy Grail to fat loss and there’s NO OTHER METHOD, in their mind at least.

Succeeding with fat loss (or anything, for that matter) can prove to be a very emotional process.  During that time, people can develop various beliefs (regardless of rationale, or scientific fact) that reinforce their decisions and actions.  As you will see in the quote below (from the article above), we do all that we can to protect what we believe to be true.

Once something is added to your collection of beliefs, you protect it from harm. You do it instinctively and unconsciously when confronted with attitude-inconsistent information. Just as confirmation bias shields you when you actively seek information, the backfire effect defends you when the information seeks you, when it blindsides you. Coming or going, you stick to your beliefs instead of questioning them.

When someone tries to correct you, tries to dilute your misconceptions, it backfires and strengthens them instead. Over time, the backfire effect helps make you less skeptical of those things which allow you to continue seeing your beliefs and attitudes as true and proper.

So in this case, if we try to tell the low-carb dieter they could’ve reached their goals by creating a moderate caloric deficit with carbs present, chances are they won’t believe you and will often get upset at what you’re proposing.


Because to them it’s false.  They tried for so long to lose weight, remember?

In their world, this is an impossible feat.  They proved to themselves that low-carb dieting is what gets results.

This is a major problem.

As humans evolved, and our brains grew bigger, many new things became possible. With the growth of our intelligence, came the advancement of technology, our ability to communicate, make decisions, etc. All positive things methinks.

Along with our big brains came this amazing ability to replace rationale with faulty belief systems that were inline with our emotional centers.  If it feels good, or seems right, then it must be.

Add to this the notion that we often take personal offense when someone tries to help us see a different side, and we become almost impenetrable.  No ounce of knowledge can permeate the walls of our psyche finely constructed of misinformation.

My Personal Feelings

After reading the entire thread I linked to on Facebook, my thoughts are fairly elementary, but I think it all comes down to not wanting to be wrong and/or fearing the idea of being invested in a belief for so long, only to find out it’s false.

I’m going to end this with a comment left by Matt Perryman, along with a few resources.  The bold is my emphasis.

if you really want to get into the hows and whys of this, I’d suggest starting with two papers:

This is (nominally) behavioral economics but Tversky and Kahneman outline the way human psychology centers on “heuristics” (mental shortcuts that approximate rationality in difficult or uncertain situations) and “biases” (affinities or aversions driven by unconscious associative processes).

Human beings are “rational” but only in a “sort of” sense. All the pretty cortical regions that let our brains do human things — language, math, science, philosophy, art — are all recent, evolutionarily speaking, and are tacked on to the older, more primitive structures of the reptile brain (evolutionary processes love to repurpose and rarely throws anything out).

Beliefs are driven as much by anecdote, personal experience, and what psychologists call “cognitive ease” (how immediate and easily available the information is) as they are by rational thinking. Unless we expend real effort to overcome those “lazy” habits of thought (and as Baumeister’s self-regulation work has shown us, it is a very real kind of effort with physical implications), we default to a very inductive, very anecdotal mode of reasoning.

Your brain is literally wired to be a “causal” thinker, finding stories and patterns that make sense (even if there is no cause beyond random noise). It doesn’t come with an error-checker because, let’s face it, there’s no reason to check for false positives or statistical baselines if the goal is “avoid lion”. We aren’t intuitively statistically-minded, so we have to work at it

And most people don’t. The end result is p. much any and every “stupid” thing people believe. The worst part of all is that you do it, too. So do I. So do trained statisticians. It’s how we’re built and if we don’t work at it, we will default back into pattern-matching story-teller mode.


So now, I want to get your thoughts on the matter.

For any of us to progress in our understanding of fitness, health, or nutrition, we can all agree that change has to occur.  I cannot give even begin to tell you how many people I’ve received emails from stating that having a fresh perspective on meal frequency, proper training methods, dieting, and many other areas of fitness I write about have impacted them for the better.

Many times my writing on eating clean or fat loss might be a bit unnerving or threatening, but overall the response is generally positive for those who keep an open mind, which we all know is key for the learning process.

Be open to anything, and challenge everything.

What do you think?  How can we as fitness professionals improve our reach?  How would you go about coaching or educating those so new to fitness, who may be enslaved by their emotions and false beliefs?

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  1. says

    I constantly find myself remembering one thing when it comes to this stuff:

    Context Matters

    Meaning, rather than aiming to view a problem from my own point of view, view it from the desired outcomes point of view.

    Nothing is black and white, grey is the colour of the real-world.

    If I do get into arguments about it, it’s typically because I’ve failed to make clear the context of my advice, and people take my advice to be either black or white. The mistake I find myself getting upset about, is the assumption that my advice is unequivocally applicable to the reader, when in fact, I really only meant that for certain individuals, something may or may not be ideal. Or I’ll list points about things that I see on a more general basis (poor shoulder function for example) and people automatically assume that MUST mean them…

  2. seth says

    Good stuff, its funny because i am a crossfitter but alot of their diet beliefs are interesting but misses the point of calories in calories out. The more i listen to you and lyle mcdonald the better i look and feel. I found my fat loss incredibly hard til I figured out most my eating was due to stress and over-exercising. I am sure my cortisol levels were off the charts and no days off. Now i take three days off and split my work outs upper/lower and cut crossfit to 2 days a week split in the morning and strength in the afternoon for my fatloss routine its hard but working like a charm, and with my flexible diet of eating what i like with high protein im keeping all my strength. Im very happy with my results, and ill keep reading all of the articles from lyle to get to my goals..

  3. says

    I have been thinking about this a lot and feel that much of it stems from people forgetting to look at the big picture and the phases of health and fitness they will see throughout their lives. Granted it’s easier to look at smaller chunks of time because jumping onto a bandwagon or staying faithful to a “guru” is doable for increments of 90 days (or 3 months if that sounds shorter to some) than committing oneself (and most likely failing) for more than 365 days. All over the internet we see countless “before and after” pictures with people espousing the benefits of the latest craze, but rarely do we see ‘after, after, after’ pictures.

    How can we improve reach? The simplest concept is to remind people and support them in keeping an open mind as well as looking at things at a higher conceptual level instead of a ‘follow it to the letter be all and end all.’ This is essential because not only will a single-minded approach ultimately fall short, but since there are things that happen in life that are beyond one’s control, people will be better prepared to handle these situations if they know when and how to change course.

  4. Teddy says

    I can relate to this way of thinking because I was the same way. I lost my weight (around 35lbs) using a low carb approach and since it worked that became, in my mind, the only way to go about losing weight. Whenever anyone would ask me how I did it or what they should do I would immediately say “low carb and circuit training” because thats what worked for me. At the time I was just beginning to seek out real info on nutrition and working out and how it all came together. It wasnt until I came across JCs blog that my eyes were opened and I realized that carbs and “unlcean foods” arent what directly causes you to gain or lose weight.

  5. Ben Sparhawk says

    I have been guilty of this big time, but since I’ve gotten into the fitness industry I really work to keep an open mind on everything. I do this by reading people who are in different circles than I and from guys who’ve been in the game for a good long while (i.e. Dan John). Even though I’m primarily a westside/strength guy I recognize that it’s not the only path to the promise land and that it may not be the best for average Jane’s & Joe’s. This is why I use different methods but the same principles for my clients and I really work to be open and constantly learning. It’s hard sometimes though because you want to be right, because it feels like its an affirmation of you and that you are valid in this universe. People tie their image and self worth to their beliefs and if those beliefs end up wrong what does that say about you? In the 1800’s there was a religious sect that was predicting the Rapture on a certain date (can’t remember the date but I think the year was 1849) and it obviously didn’t happen. So did these people leave the religion and go back to their neighbors and tell them how they were wrong? No. They changed their belief structure and now they are known as 7th day Adventist. It was a protection of their egos and that they weren’t wrong. It’s all about protecting your ego and self image/worth. It’s something that I try hard to avoid but fall into because I am human.

  6. says

    I’ve been reading Thinking, Fast and Slow by Kahneman. Great book, highly recommended (and it’s on audiobook too). He covers many different cognitive biases in an engaging style.

    I’m not a fitness pro but this stuff shows up in every field. I’ve done similar things many, many times as I thought I found “the key” to it all. The mature perspective is what you put here: to accept that there is no One True Way.

  7. Kyle S. says

    Great article. I can honestly say that I have fallen victim to that type of thinking before and im sure I will again (ie.. I believe the St Louis Blues are the best hockey team and will go out of my way to prove it). Even basic stuff like sports teams, clothes I wear, and cars that I dive are totally based on this type of thinking. The bad part of this topic is that the fitness industry thrives off this type of thinking and encourges it. And it makes good (well for the most part) business sense.

    Take p90x for instance. Im one of the people that was sucked into believing that it was going to be the quickest and best way for me to get totally ripped in 90 days. And by god throughout those 90 days I was an unnofficial sales rep for BeachBody. I told friends, family, coworkers, and complete strangers that it was the be all and end all of all workout regimens. You would find me quoting the latest statistics that were posted on their websites and forums and using it as “proof” that reaffirmed my belief. Did it work for me? Hell yes it did. I got into fantastic shape. Because I wanted it to work and I believed that it would. I can honestly say that I convinced 20-25 people to purchase the workout and get into the cycle. Not one of them succeeded. It wasnt right for them. Its not right for 95% of the people who buy the program. But they still sell it and they still make tons of money.

    Its that type of marketing and and “belief brainwashing” that causes those facets of the fitness industry to thrive and make money.

    I love this article and I totally believe that more people should take an open mind to everything, especially diet and exercise. But unfortunately I believe that as long as there is money to be made, there will never be an end to “my way is the best way” type of thinking.

    Keep up the great work JC

  8. Erick says

    One reason I think the paleo, crossfit, and intermittent fasting crowd gets so gung ho about their methods is that they fly in the face of conventional wisdom. When you are told for decades that breakfast is the most important meal of the day and then you find out that you actually do much better skipping breakfast, you want to spread the word because you want other people to know they don’t have to tie themselves down with the chains of diet dogma. Same thing with paleo, find out that you actually feel WAY better not eating ANY grains at all after being spoonfed the food pyramid garbage since elementary school, you want to talk about it.

    That being said, there is no reason to tell everyone that intermittent fasting and paleo dieting is the new conventional wisdom and must be accepted, because that is just as wrong as trying to forcefeed the minds of everyone with the old conventional wisdom and dogma.

    Sometimes we think science has answered most questions about diet and fitness, and that the only thing left to discover are occasional tweaks. The truth is, science has only answered what we have asked, and most of what is distributed as scientific fact is really just hypothesis that has been moved to the next step by correlation. A much smaller amount has actually withstood multiple studies and test and proven the same result enough times that it can truly be considered fact.

    We are really all constantly experimenting and finding new questions to ask, and new roadmaps that will lead us to the same destination.

  9. Daniel Matos says

    I think admitting that there is no right or wrong “method” is a scary thing to do. From a business perspective, it is a common them to advocate one’s own “method” as superior to other methods available. From a personal perspective, I think we all can now agree on the fact that there really is no one “method” that will work for each person. I have been guilty of advertising one method as the best on many occasions in the past, to only then change my mind according to the latest research or information. I don’t think I was wrong; I just think I was beginning to realize that there are different things that will work for different people. I think people are confused; it is quite common to see marketing like, “My program guarantees results with time tested proven methods to get you where you want to be.” Then there’s pictures of jacked men and women to accompany the “proof.” Now, nothing against marketing whatsoever, but I think there’s a problem with that. First, I can’t tell you that my “methods” are guaranteed to work simply because they’ve worked for 200 people. Sure, that’s a very big number, but compared to the people that need help, it’s nothing. Second, I can’t simply say my “method” is proven to work because I haven’t even worked specifically with YOU yet. Lastly, I haven’t began to understand WHY someone wants what they want and telling them my method is the best is ignoring everything about them. I’m being a bit extreme, but to make a point, I feel that we need to start teaching people to fish for themselves. I feel this would build more of a team approach between coach/trainer/teacher and the client/student/etc. This certainly isn’t “sexy,” but it’s pretty honest. It’s a bit of a paradox because if you openly admit that there is no right or wrong method, you are being honest; yet, someone else may be promoting their “method” as the best, and leaving things open-ended is scary. People like definitive answers, and they gravitate towards “certainty” (which is also a man-made concept). I think teaching people to fish for themselves, although initially difficult, will save a lot of long-term frustration.

    Whewww! That was a rant. :)

  10. Clement says

    You know, I actually behaved as you did towards IF. I remember myself expousing its benefits to everyone on Romaniello’s facebook page and while commenting on various experts’ blogs. I was proud to be included in the select group of people practising what was then a little known but powerful diet protocol. I found myself laughing at the Atkins’ crowd, the Paleo crowd, the Zone crowd… Until I realised that I was no different from them.

    A quote from Craig Ballantyne comes to mind: “the best diet or fat loss plan is the one that works for you.” I even remember him saying once in a Turbulence Training podcast that if someone found joy and consistency in marathon training or bodypart splits and stuck to it better than his programmes, they were better off following that plan instead of his. Then, as now, I feel that his system (non-competing supersets and intervals) is hands-down the most effective and efficient method to build muscle mass on a busy schedule while keeping one’s conditioning and body fat levels down. It would work for EVERYONE! But the fact that he said those words just made me realise that one man’s food is another man’s poison.

    The most important thing, I’ve found, is to try out new methods when old ones become stale or uninspiring. And who knows, maybe we’ll discover a new protocol that would better complement our lifestyles and help us achieve our fitness and aesthetic goals.

  11. Jack Penner says

    Great post JC. I wanted to also bring up the sunk-cost fallacy because I think it greatly relates to this statement you made “but I think it all comes down to not wanting to be wrong and/or fearing the idea of being invested in a belief for so long, only to find out it’s false”. We spend so much time and effort being devoted to an idea that we believe to be true, or correct, and the longer we spend with that belief, the less willing we are to give it up. That belief becomes a part of us and we begin to associate its “correctness” with our own self-worth. We beging to think “If this belief that I have is wrong, then all this time I have spent trying to validate and prove that this is correct has gone to waste.” We do not want to see something that we put so much time and effort into be wrong because then we feel that we have failed. We never want to feel that we were not able, through personal success, prove that this idea is true and that our method is the best. What ends up happening, at least I think, is that we get so focused on the end result, or some arbitrary measurement, that we lose sight of what fitness and exercise and health is about in the first place; enjoyment. It is about finding pleasure in training, and finding a way that allows you to be healthy, strong, confident, and fit while doing what you love to do, whether that be running, or lifting, or doing crossfit, or skipping breakfast, or only eating breakfast.

    I think that too much of what is out there right now is perpetuating the idea of using fitness, or nutrition, as a means to an end, rather than an end in its itself. In my opinion, very few people will succeed at consistently doing something they hate. That is a big reason that I think professionals like yourself have seen such success in helping people , because you take the things that people like to do and eat, help them incorporate it into a lifestyle, and enjoy the process.

    I think there needs to be a movement away from being results focused, and more towards process focused. We want results with as low of perceived effort as possible, and your perceived effort will be low if you are doing what you love. Training or dieting is no longer a chore, but a pleasure. Taking enjoyment in the process will get you results. Chase happiness and fulfillment through fitness and exercise, and body comp, strength, confidence, and all things good will follow.

  12. Ed Anderson says

    “todays facts can be tomorrows fallacies” – I am not sure who said that but this article made me think of it :)

  13. says

    I don’t really think that I have anything particularly original to contribute to this topic but it is something I have been giving a decent amount of thought to as of late. For one, though, I was actually just telling Rog this yesterday: this is why I really enjoyed your most recent podcast. The LACK of the all or nothing attitude.

    You know, to some degree, I think this goes back to “meeting the clients where they’re at”. Give a little to get a little. Is convincing someone he can change his sedentary lifestyle and poor diet (who doesn’t want to give it up) different than convincing someone 8 meals a day is a waste of dishwasher space? While I can only speak from personal experience, I didn’t escape the frequent meals myself.

    Before I was willing to admit that I had been totally wrong, I took baby steps with myself. Skip my “9AM meal”. I didn’t die. Skip breakfast and 9AM. I still didn’t die. Wait until after I train to eat at 7:30 PM. It sucks when I do that, but alas, I am still alive to write this comment. Since I realized I was being a total moron about everything I had been dogmatic about before, I’ve been working on being as open as I can to different diet/training approaches…

    As a final musing… I too think it’s interesting how personally people take their diet and training beliefs. It just fascinates me how something as basic and natural as eating and moving becomes this humungous ordeal.

  14. Risto Uuk says

    I like this topic a lot.

    My last belief I was very emotional to defend was about so-called clean eating. I was 100% sure that eating whole minimally processed food 100% of the time was a must for EVERYONE. Now I’m just ashamed to admit that I was an absolute black-and-white thinker. Now I’ve learned about orthorexia nervosa and even that eating some highly processed food for some period could be good for people with digestive issues and low metabolism.

    I see myself as a much smarter person since making the transition to someone who sees the world as gray, not black and white. Absolute truth does not exist. So it’s rather about assessing how much scientific evidence we have. A lot of evidence, we can be more certain; little evidence, we have to speculate a bit and see what our experience confirms.

    I’m more interested in how we can help fitness professionals become more objective (myself included). I think it’s much easier to convince regular people since they don’t have a lot of knowledge on most fitness topics. I have a friend who I respect and who is gaining a lot of popularity as a nutritionist but who is very dogmatic about low-carb diet. I respect Taubes and Lustig as I think everyone can learn a lot from them, but they are also prone to make absolute claims.

    What I do to remain/be as objective as possible:
    – Read many authors’ thoughts on the subject and notice similarities and differences
    – Read many scientific studies on the subject
    – Discuss the topic with other people
    – Criticize my own point of views
    – Keep it a possibility that I could always be wrong

  15. says

    Good post!

    As they say ‘there are many ways to skin a cat’. However, once you start it’s probably good to try and stick to one plan for a while. I think a lot of people get nowhere because they constantly try to change the method.

    Don’t be dogmatic, but pick a plan and stick with it for a while. If you change the method 50 times you never get anywhere.

  16. Dexter Morgan says

    This is exactly why I decided to not work in the fitness/health industry. I was and is a big passion of mine, but I keep these things to myself now. The constant battles, debates and endless discussions don’t seem to lead to anything for the general public. Discussions are good and contribute to increasing and sharing knowledge, but it seems that only a very small % of people who are into the subject (in any way) are able to do this properly. I am not saying I know it all, but it’s the way the whole fitness industry deals with it. It’s like religion, even worse.

    Ever since I took a few steps back and kept these things to myself, focused on my other passion, I can again enjoy my personal fitness endeavors.

    • says

      You read my mind Dexter. Over the last year or two that realization has led me to slowly backing away from “the industry” and into fields that are far more interesting. There still are interesting people and interesting findings happening in exercise science and sports nutrition but, largely, it’s exactly as you say.

      I don’t even like telling people I’m a “personal trainer” or even “strength coach” because it feels more like an insult than a thing to be proud of. Likewise I don’t see any point in glossing up my bio by saying I’m “evidence based” or “I read research and use it to inform my training”. Guess what: so does every kid who’s discovered Pubmed and thinks that science means quoting abstracts without a whit of context. Saying that you’re “science informed” is meaningless when any polo-shirted jerk can throw up a sales page with no vetting behind it.

      This has to be the only field in existence that can have pretensions of scientific insights and not a hint of error-checking behind the claims it makes.

      • Dexter Morgan says

        Thanks, and I agree.

        I think that once you have covered the basics of proper training and nutrition, there’s only so much you can micromanage that actually has a significant contribution to your training and/or bodycomposition efforts. I cringe when I hear people say they had 5g carbs too little that day, apparently not taking into account that their physical activity (and subsequent caloric expenditure) isn’t consistent either, on a day-to-day basis. At least not on that micro-level.

        So the big picture i most important and preading the word about those basics is fighting the good fight, sure. I still follow those who write about this, from the scientific to the entertainment spectrum, but a passive rol fits me better.

  17. says

    What do you think? How can we as fitness professionals improve our reach? How would you go about coaching or educating those so new to fitness, who may be enslaved by their emotions and false beliefs?

    Great article JC. I’m reading Thinking, Fast and Slow by Kahneman right now, and it’s a very, very interesting piece on how we think. I used to the typical 6x/day eater as well. Once I found out about fasting etc, my mind was open to new possibilities. I love fasting as well, I write about it, I think it works. Yet I don’t ‘force’ all my clients to do IF.

    I’ve been talking about this with many of my clients. Paleo or whatever diet, might work wonders for on person. For another they’ll drop off in 2 days. The need for individualization is paramount. If you force a given diet on al of your clients, this means you are treating them all the same and assuming they live in similar environments and have similar thought processes when it comes to food. People don’t live in the same environment. A 23 year old student who lives at home and trains 5 days a week will need a much different set of protocols than a 45 year old lawyer who works 60 hours a week and has a wife and kids. To force the same dietary strategy on the two of them and expect similar results is rid-onculous.

    Anywys, keep up the good work.


  1. […] – 6/8/12by Steve Troutman on June 8, 2012My boy JC Deen delivered with his article titled Fitness and the Internetz: Battling Objectivity, Rationality, and Even Our Own Psychology.  Turns out our brains need to be trained as well as our muscles.  One of the main reasons I […]

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